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Talk Back: “It’s Free Swipe Yo EBT”

In this talk back, FAAN Mail responds to “It’s Free- Swipe Yo EBT” a controversial music video produced by emerging artist, Chapter. The music video has reached over 400K views and received over 3,000 comments on youtube, including many charged reactions.

In this conversation, we consider key media literacy questions about this piece:
Who is the AUTHOR and TARGET AUDIENCE?
What is the MESSAGE?
How might different audiences INTERPRET this message?
What TECHNIQUES are used to attract audience attention?
In what CONTEXT does this message exist?
What are the EFFECTS? (i.e. who benefits or is harmed by this message?)

We also ask– is this music video an effective attempt at SATIRE?

If you would like to hear artist Chapter’s commentary about her piece, see here.

We have developed questions to send the artist Chapter in order to get a better understanding of her motives and point of view. However, in response to our interview request, Chapter’s PR Representative wrote:

“Chapter is an College Educated young woman. I reviewed your FAAN Mail Project -I found it to be misleadng being that you never had any reseach done about Chapter background, nor have you took the time to read the above post- The music video “It’s Free Swipe Yo EBT is Satire Chapter is playing a role in her music video-Keywanda. Please look over her web-site http://www.chaptersworld.tv she has also been on the news NBC ABC – please look under news on her web-site to gather facts about the artist. Please also watch her interview. Chapter is from South Central Ca, her mother was a Welfare Queen, she was abused as a child. Her mission is in her music.”

Join the conversation by leaving a comment under the video, on our Facebook page or here.

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FAAN Mail is a media literacy and media activism project based in Philadelphia.

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